A Video Tour of Mad Men’s Costume Shop

A tour of the costume shop

Click for a Mad Men tour

Why do I love that show so much? Is it simply the clothes? This seems like a good place to clarify: Anne’s + my clothing line, Doppelgänger Wear, is about the history of women’s ambition, expressed as clothing. Whaddya think, can you see it? Our clothes are not based on high-fashion of bygone decades (the 1940s, ’50s, ’60s, etc.), rather they are based on home-sewing patterns of those eras. This means style marketed to women who wanted to make something of themselves, by themselves. The latter wasn’t such an uncommon pursuit in those days. In school, girls took “home economics” while boys took shop. But the former, to make something of themselves, is still a work in progress, isn’t it. Funny how that progress has diminished our ability to sit down and sew.